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Digital Printing Customizes Print Communications for Audience of One

by Rex 3 on May 16, 2016 10:51:35 AM

Digital Printing Customizes Print Communications for Audience of One

To say that digital printing has revolutionized the printing industry would be somewhat of an understatement. Over the past 25 years, the printing industry has been invigorated and sustained because of the seemingly magical powers of digital printing. Research is increasingly showing that the digital printing industry is better suited to the changing demands of print buyers and their end consumers than offset is. According to Smithers Pira, “digital printing market analysis shows that the industry will grow to $187.7 billion by 2018, a compound annual growth rate of 7.4%.”

Currently, businesses utilizing digital printing services are experiencing an overwhelming improvement in their communications initiatives. This can be attributed to the fact digital printing is a viable, “on-demand” print source and it enables businesses to customize and personalize each print piece. The power of personalization in marketing has taken on a life of its own within the past couple of decades and digital printing has, without doubt, become the oxygen source to sustain that life.

Improve Business Print Communications with Rex 3 Digital Printing

The many benefits of digital printing range from improvements in productivity and reliability to quick turnaround times and more cost-effective higher runs. However, these benefits can only be insured by a reliable and expert team working with the latest and best technology. At Rex 3, not only do we continue to invest in the most advanced commerical printing equipment (such as the Heidelberg XL 106), but our skilled technicians are among the best in the business.

Our variable data digital printing solutions allow us to apply a set of rules to customize the entire print piece, including the message, first and last name, colors, and even images from one print piece to the next. Also, our digital print solutions allow Rex 3 to store and archive their digital documents so our clients can print what they need, when they need it. Below are just a few more ways our digital printing solutions have made us the #1 printer in South Florida:

Advantages of Rex 3 Digital Printing Solutions

  • Reduce print inventory by replacing it with digital only inventory and “print on demand”
  • Create customized “digital kits” that are digitally printed as a single item
  • Print fulfilment solutions from our national and international secure sites reducing both postage and shipping time

We understand that the main keys to growing your business is increasing conversions while saving money.  If procuring more phone calls, store visits or online purchases is a priority for you, we can guide you on how to drive your conversion to new heights with a highly personalized, “print and distribute” digital print plan. Our digital printing solutions offers you the ability to customize every aspect of your print piece to personalize images, messages and special offers to each customer—which is proven to increase ROI. Additionally, digital printing reduces the overall print spend by slashing storage and obsolescence costs by 30%.

Every client is given special attention at Rex 3, no matter what size the budget. The dedication that drives our work ethic and reputation enables us to take ownership and pride in our clients’ projects. For over 60 years, businesses choose us because we provide full service capabilities, customized service, and high quality printing—always. Contact us today and let us help you get a better response with your personalized, print on demand communications.

Gloss Finishing, Matte Finishing, Glitter Finishing  

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This post was written by Rex 3