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Why Businesses Need to Have Organized Digital Asset Management

The main objective of any effective digital asset management system is to store data and deliverables in a way that makes them easy to access, evaluate, and reuse later on. Regardless of scale, businesses that conduct regular outreach to their audiences through marketing efforts need to have their resources organized. When delivering hyper-targeted solutions that require personalized production, any delays or errors in the implementation of data can compromise speed-to-market and windows of opportunity.

This idea is what previously would have made impossible many of the large-scale personalized mailing campaigns that print marketing utilizes today. In the past, digital asset management was a cumbersome process for many businesses working across different departments internally or with agencies externally. Getting manual review and approval on assets intended for multiple audiences would often harm manufacturing times.

Now, with digital asset management systems designed for modern business communications, clients have the opportunity to retrieve and repurpose previously used assets, review collaborative work, and organize their consumer data—all at a moment’s notice. When working with a print marketing firm such as Rex 3, this allows clients to get the most out of what they already have before a new campaign even begins.


How Rex 3 Manages Digital Assets for Clients

Rex 3’s digital asset management solutions come in the form of its premium marketing software. Our commitment to the industry’s best available technology for over half a century allows us to sort data in ways our clients may have never considered and provide personalization to a degree they never realized was possible.

We utilize a marketing multichannel technology service known as XMPIE to generate complex compositions through variable data that are then applied to unique files of various marketing collateral. We also use EFI MarketDirect StoreFront for web-to-print functions such as order automation when producing personalized marketing materials.

Our digital asset management services also include inventory and procurement surveillance—such as with BCC Mail Manager Software—for marketing materials and fulfillment of collateral that relies on the postal service. These combined technologies allow for Rex 3 to offer list generation and variable data marketing opportunities that other print agencies simply cannot put together.


The Most Effective Ways to Organize Customer Data

When performing segmentation analysis and building targeted audiences, it is important to consider how the variables that will sort the data factor into the experiences of potential customers. Rex 3 has the ability to analyze audiences in consideration of almost any criteria, but here are four key traits that our firm believes provide the most impact:

  • Behavioralistic: First-time buyers, usage rates, subscriptions, engagement, etc.
  • Demographics: Etchnic origin, income, age, gender, family size, generation classification, occupation, etc.
  • Geographics: Zip codes, radius in miles, cities, state, region, size, climate, etc.
  • Psychographics: Pet lovers, techies, hobbyists, political leanings, etc.

In segmenting potential and existing audience data along these four factors, companies will develop a better sense of what their consumers go through on a day-to-day basis. This allows an opportunity to adjust messaging and even offerings to improve rapport with audiences.


Working with Rex 3

At Rex 3, we have decades of experience working with clients to produce high-quality mailing lists and direct mail marketing materials with digital asset management that streamlines print marketing campaigns for business.

From transmission of data to the postal fulfillment process, our team will work with you every step of the way to ensure the final product surpasses your expectations. Contact us today to learn how we can help your company’s direct mail efforts with efficient digital asset management.