Why Packaging Design is Important to the Success of a Business
Whether seeing it on retail shelves or holding it in their hands following a delivery, the first time a customer interacts with a brand and its product will be when it is inside packaging. Therefore, it is crucial to choose a design that communicates relevant product information while also illustrating the finer points of the brand.
Failing to properly account for packaging design can have internal and external ramifications for a business. Packaging that uses improper colors or fonts may confuse or irritate potential retail customers that often have alternatives easily within reach. However, even a business with the most attractive packaging for customers may hit a wall if they have not correctly planned production materials—leading to drastic manufacturing costs.
Businesses that seek to make a splash with their print marketing strategy often try to do so through the use of striking packaging. But creativity without experience or support frequently results in wasted resources, and packaging design can become a counterproductive pursuit if not executed with the precision of professional services.
The Rex 3 Approach to Successful Packaging Design
Rex 3 excels in the offerings of its packaging design services. Across over 60 years of business, our company has helped numerous industries develop a variety of high-quality packaging designs and solutions. Cosmetics, financial services, pharmaceuticals, and entertainment are just some of the fields Rex 3 specializes in when it comes to putting together effective packaging visuals.
Our modern design and pressroom includes a Heidelberg XL 106 “SuperPress” with UV and AQ capabilities that will help develop a prototype that exceeds expectations. In tandem with our digital proofing process, this gives clients full control over the outcome of their packaging design by providing them with the same full sensory experience the customer receives. With laser-verification on all production files, Rex 3 can easily account for any necessary additions or revisions throughout the design and prepress stages.
With our combined creative experience and print technology, Rex 3 can produce effective packaging design for any business. Our emphasis on the highest quality prepress process possible allows us to consistently return higher quality prints, reduce turnaround times, and increase the speed-to-market for our clients’ products.
Essentials for Appealing Packaging Design
The choices a company makes when designing its product packaging will reflect the values and primary communications it desires to have with its customers. Some of the most major choices companies will make include the use of graphics, physical construction, and considerations with respect to marketing strategy.
The overall concept of the packaging design needs to reflect the brand’s beliefs while still catering to company objectives. The most effective strategy for doing so is by pursuing an aesthetic that garners attention, but still offers information about a product or unique selling points of the business.
Physical packaging itself is also a major consideration. Raw materials and shape of the structure can have a significant impact on the production process. While personalization has become a core component of modern print marketing, having product packaging that dedicates too many resources to a unique design can put strains on manufacturing and even overwhelm customers.
Finally, factor in how the packaging will complement the marketing channels and objectives of the company. This is a great opportunity to use copy and photos to create resonance with a targeted audience. At the same time, it is important to stress what sets the product apart from the rest of its industry and the values of the brand.
Working with Rex 3
At Rex 3, we have decades of experience working with clients to plan and produce high-quality packaging materials containing designs that stand out and encourage repeat business. From choosing the right colors and fonts to the manufacturing process, our team will work with you every step of the way to ensure the final product surpasses your expectations.
Contact us today to learn how Rex 3 can help your business get the most out of its packaging with premium design consulting.
Graphic Design
The visual elements a brand includes in its marketing materials are essential to the success of any branding strategy. Choosing the correct colors, fonts, and materials that will construct print marketing collateral must be done carefully and in consideration of audience perspective.
Rex 3’s comprehensive digital proofing process will ensure the images transmitted onto the materials customers receive will leave the best impression possible.
Packaging Design
Packaging is no longer just a medium for housing a product in transit—it has become a core part of the introductory experience for consumers on their customer journeys. Prospective retail buyers and first-time at-home purchasers alike will inevitably encounter how a
Rex 3 has the technology to develop as many prototypes as necessary to ensure businesses that rely on packaging for success get this crucial component of their fulfillment correct.
Brand & Logo Design
A logo is the face of a company. It is what potential consumers are most easily drawn to in their first impressions of a brand, and also a symbol that existing customers tie to their experiences and frustrations with a product or service.
Rex 3’s design team has been helping businesses implement rebrands for over half a century, and will keep clients involved in every step of the design process.