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What is Direct Mail Marketing?

Direct mail marketing is a marketing strategy that involves businesses sending marketing collateral directly to customers through the mail. This can include anything from postcards and greeting cards to coupons and promotional materials.

While digital marketing is often the main focus of modern marketing strategies, businesses still rely on direct mail advertising to appeal directly to their individual customers. Sending personalized print marketing materials to customers encourages customer loyalty and builds trust.


Why Direct Mail Marketing with Rex 3?

Rex 3’s approach to direct mail marketing is data driven and customer perspective-focused. Even before addressing deliverables, our team cleans and dedupes your data lists using an NCOA (National Change of Address) registry and CASS (Coding Accuracy Support System) to keep your mailing information current and accurate.

After cleansing data, Rex 3’s laser and inkjet machines will go to work. Our production presses will label and code all mailings at maximum efficiency while still offering a one-of-one level of personalization. We image on top of aqueous coating, eliminating the need to cut unsightly masks.

With the data feedback from your CRM, Rex 3 can also adjust imagery and copy by utilizing variable printing techniques. Our blind match inserting process will also help send multiple deliverables to one address. In a business environment where “one size fits all” no longer applies, Rex 3 is ready to power any direct mail marketing strategy.


Types of Direct Mail Collateral

Businesses can use several different types of direct mail advertising collateral to promote their brand, stand out from competitors, and generate conversions.

Common types of direct mail marketing materials include:

  • Brochures
  • Coupons
  • Leaflets
  • Promotional flyers

These types of collateral are versatile and effective in encouraging customers to take action. By customizing your marketing materials for individual customers, they are more likely to continue using your products and services.


Tips for Effective Direct Mail Marketing

By personalizing marketing materials for individual customers, you are able to appeal directly to their personal interests. This increases the likelihood that your customers will take advantage of your products or services.

Effective direct mail advertising campaigns focus on personalization, creativity, and providing relevant offers that appeal to your customers’ interests.

To improve the results of your direct mail marketing efforts, keep these tips in mind:

  • Choose the right paper to complement your marketing materials
  • Make promo codes and CTAs stand out by using unique colors and text styles
  • Personalize the collateral by mentioning the consumer’s name
  • Be consistent but not annoying
  • Include goodies when appropriate, such as stickers

Following these tips will help you get the most out of your direct mail strategy.


Working with Rex 3

At Rex 3, we have decades of experience working with clients to plan and produce high-quality direct mail marketing materials that stand out and encourage customers to remain with your organization. From choosing the right printing paper to production, our team will work with you every step of the way to ensure the final product surpasses your expectations.

Contact us today to learn how we can help you plan the perfect direct mail marketing campaign.