Why Companies Should Utilize Rex 3 For Print Marketing Technology Solutions
Businesses that rely on print channels may find it difficult to keep watch over every new development in the print marketing industry. Luckily, Rex 3’s consistent commitment to implementing the latest strategies and technology ensures the print marketing campaigns of companies remain modernized.
Whether in need of marketing material printing on a commercial level or collectable manufacturing on a global scale, Rex 3 offers the most practical and modern solutions available. Our firm has maintained its position as one of the leading providers in the United States for commercial printing press services across several decades.
Prompt fulfillment is another hallmark aspect of Rex 3’s technological experience. Clients can expect a team with broad market perspective, thorough knowledge of print marketing solutions, impeccable quality control processes, and a more practical understanding of customer needs than what other print-focused agencies offer. Since our founding, Rex 3’s technology-focused approach has provided the path to achieving optimal speed-to-market for every client every time.
Rex 3’s top-tier and reliable printing tech solutions allow any business to develop aesthetically-pleasing and results-oriented marketing campaigns.
Variable Data Processing
Our firm utilizes in-house and industry standard-setting software to process data for numerous digital printing solutions. Our variable data services include XMPIE applications that allows users to generate complicated compositions via variable data. This is the most efficient way to render unique PDFs and other files that will be communicated to hardware later in the printing process.
Variable data processing also allows for the creation of automated compositions. Designers and print specialists can personalize images and text to improve the on-screen color gamut. Our digitally unmatched color print quality offers 3,000 various substrates and supports vast quantities via our ability to run thousands of A4 color pages per hour without compromising the feel and look of graphics.
Print Automation
With Rex 3, you can harness the power of available data to create custom marketing campaigns. Businesses seeking to create effective direct mail campaigns can find considerable success when using available client information to refine audiences and tailor an approach. With Rex 3’s technology, businesses can then also develop personalized or unique materials that can resonate with any individual across any given stage of the customer journey.
Print marketing automation extends beyond direct mail, however. This utilization of data also works well for design of packages, promotional items, and other marketing or sales materials. Our print automation solutions cater to businesses that want individualized support and superior interaction with their brand.
Retouching
Photography in many cases is the best way to directly communicate what an experience with a product or service will look like to a potential customer. As a result, it is vital that companies seeking to incorporate high-quality photos into their brochures and other marketing collateral bring out as much aesthetic appeal in their images as possible.
Rex 3’s graphic design team has the experience and technology available to enhance existing company visual assets and also create new ones in our professional photography studio.
Data Reviewing Tools
Rex 3 uses an array of technology to help its clients monitor the development of their materials and observe the effectiveness of each marketing campaign. Gone are the days of traditional wait-and-see approaches when employing solutions targeted at customers.
In the age of digitalization, Rex 3 offers robust data reviewing tools to provide feedback in real-time during development, as well as to draw insights from each ongoing marketing campaign. Clients can also take advantage of leading applications such as Google Analytics to review and analyze performance metrics that include total spending and generated revenue.
Inventory Management
From seasonal mailers to sales pamphlets, marketing collateral materials will require space for storage over the course of multiple campaigns. Rex 3 offers a unique solution to help clients manage their extensive marketing collateral files and physical solutions in the form of our gigantic production house and tech-driven approach.
With a mailing facility nearly a hundred thousand square feet in size, Rex 3 can help any company manage their marketing collateral inventory effectively. Sales and marketing teams can rest easy knowing vital collateral will reach its target audience consistently.
Digital Asset Management
Marketing management goes further than making the right aesthetic choices. Evaluating channel performance and audience behavior is crucial towards making adjustments and recommendations for future campaigns.
Rex 3’s digital asset management services can help sort customer data in new ways for businesses, creating targeted mailing lists that will lead to the development of more successful direct mail collateral and strategies.