|
Creating a structural design can be one of the most exciting things about working with Rex. For you, it's also probably one of the most important parts of product development as well as your investment.
And we don't blame you.
Packaging has immense power to influence consumer behavior. Often referred to as “the silent salesman,” packaging can sway consumers at the point of purchase. Studies suggest that nearly two-thirds of purchases occur in default mode, meaning the shopper gives little consideration to the brand. Many shoppers have made brand decisions before even entering a store, making findability key. Shoppers who struggle to find their preferred brand are more likely to consider other options.
Comprehensive Packaging Services at Rex 3
To ensure your packaging journey starts on the right foot, consider all the steps in carton and box design, package printing, and manufacturing. It’s essential to work with a box and folding carton manufacturer that can deliver your order from start to finish. This simplifies the package development and printing process. At Rex 3, we design, print, die-cut, fold, glue, store, and fulfill your order—all in one convenient 125,000-square-foot location, passing on cost savings to our clients.
Using Rex as your “one-stop box and carton resource” will:
- Be simple, since we create accurate prototypes, so you know exactly how your job will turn out.
- Be efficient for large or small runs.
- Avoid overseas communications and shipping delays.
- Support you through the whole process.
Here are some of the steps we’ll guide you through to avoid costly mistakes:
Standing Out with Sustainable Packaging
From the very beginning, the key is to differentiate yourself from your competitors and communicate your product’s distinct advantage. Take the time to think about what it takes. Don't do things half fast here because it will cost you sales.
Keep in mind that aside from being innovative, customers now expect their brands to follow environmentally-sustainable business practices. Rex understands these needs and has the know-how to produce the right materials and techniques to keep your package eco-friendly.
Packaging Design Services
In the image above we spent a lot of time working with the creators of the Free Realms virtual game at Topps. Working with them allowed us to develop a new kind of trading card product that would combine print and digital experiences for the mega card company. What you see above is a prototype we eventually brought to life using our prototype and digital printing equipment. This printed product is now an ongoing and profitable part of their Free Realms digital gaming experience.
Structural design involves the engineering of your package. It’s more than the visual quality of your design. Creating a prototype considers factors such as manufacturing efficiency, optimum size, strength, durability portability, and shipping ability.
Benefits of Packaging Prototypes
A prototype lets you experiment with different stock options to test functionality and durability. This is a great time to make any necessary changes that may enhance your project’s appearance, price efficiency, and/or functionality. Some of our experience includes:
- Consumer products
- Sales kits
- Presentation folders
- Point-of-sale displays
- Games
- Books
- Storage units
There are plenty of variables when it comes to packaging, so it makes sense to work with a print vendor that will show you different options and samples to help you create something memorable. This part of the process shouldn't cost you anything if your printing company is willing to build a relationship with you. To learn more about Rex Three, and our print, mail, and fulfillment services in South Florida, please contact us here.