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Tips For Content Marketing

Content marketing is today’s buzzword.
Are you buzzing?

What’s content marketing? It’s a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.

Marketers spend over 25% of their budget on content marketing. 78% of CMO’s see custom content as the future of marketing while 91% of B2B and 86% of B2C marketers are rolling up their sleeves to create interesting and informative stories and anecdotes.

Listen to this!
Are you interesting?

Content marketing costs 62% less than traditional marketing and content marketing generates approximately three times as many leads as traditional marketing. So it’s worth doing - if you can create content that engages, is relevant, and delivers value to the reader.

  • Companies with blogs produce 67% more leads per month
  • Good content is one of the main reasons people follow brands on social media
  • It’s good for SEO - blogs are responsible for 434% more indexed pages and 97% more indexed links

This is how we buy:

  • 60% of people are inspired to seek out a product after reading content about it
  • 70% of people would rather learn about a company through articles than an advertisement
  • 82% of consumers feel more positive about a company after reading custom content that was meaningful to them

Some tips to keep in mind:

  • Be creative. Build content by generating innovative ideas and angles for your story.
  • Make it relate. Identify key messages that match the core values your brand delivers.
  • Recruit experts. Build a roster of contributors to ensure consistency in your approach.
  • Organize your distribution (59% of B2B marketers consider blogs the most valuable channel).
  • Build landing pages in order to measure your results and effectiveness.

Start Buzzing!