The Best Marketing Breaks The Mold

In the ever-changing world of marketing that today emphasizes analytics, apps and technology whizzes, the best marketing comes down to the most creative solutions.

Marketing will never work solely as a science, which is why the field of branding and marketing is always evolving. Good branding and marketing is a fusion of talents - from the most off the wall creative to the most logical and scientific programmer.

Formula doesn’t work. As soon as you copy someone’s formula for getting attention, you’re out of date. That’s why the industry is filled with inventors and dreamers.

But the question is how do you break the mold and think differently for your business? It’s not easy to come up with something completely new, but you can always take a new point of view, and find a way to create something different from what is expected.

Check out the latest Newcastle ads for inspiration: http://www.youtube.com/watch?v=wgbWvV6Oa4o

Absolutely brilliant. Hilarious. We bet these ads work well for Newcastle. What do you think? Let us know in the comment section!

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