A print marketing collateral strategy may include printed sales collateral, promotional brochures and catalogs, letterhead, newsletters, and other items to help increase the sales of your products and services. It is important to remember that print marketing collateral also includes training documents, trade show and seminar packages, and much more.
Consumers rely on messages, imagery, graphics, and recommendations to help them form their purchase decisions. While logic can be the final determination in a customer’s choice, emotion certainly plays a significant role in the process. Corporate identity and branding enhance the connection with customers. Print marketing collateral makes an impression while building trust and credibility in a business.
The vision and goals of every company’s decision-makers and marketing teams must align to serve the greater good of an organization. Quality printed marketing resources will lead to a greater return on investment (ROI) meeting the goals and needs of a variety of operational departments and functions. A cohesive marketing plan should include marketing collateral to enhance a variety of channels and touchpoints. Sales and marketing collateral that uniquely communicates a brand’s message will increase sales of its products and services. Therefore, a print marketing collateral strategy must be carefully thought out and planned.