Don’t believe the myth that print campaigns compete with digital campaigns. For most businesses with effective campaign management, their print campaigns do not compete with their digital campaigns but exist together complementing each other so that both can be successful.
A variety of touchpoints, means that a prospect is exposed to your business branding in more ways than one. One of the most important components of a print campaign can be direct mail. But like everything, details matter and to gain an advantage, businesses must be strategic through the use of a variety of tools.
To get the highest return on investment (ROI), leads and sales must be generated, and print can lead the way through the addition of direct mail pieces that include a compelling call-to-action. Even in a highly digitized world, 81% of mail recipients read and scan each piece of their mail daily. Customers like to receive something in the mail, particularly a personalized item. This elevates a generic mailing or “junk mail” into a more meaningful interaction and a more probable sale.
Consider the benefits of developing a highly effective and concise mailing list, tailored to each recipient. In the world of direct mail marketing, your list is everything.
Your Guide to Effective Direct Mail Lists & Testing