LET'S PLAN YOUR NEXT PRINT CAMPAIGN

But first, let's see what most brands get wrong about print campaigns. It's seems to be campaign planning and execution. 

Campaign planning is about reach, timing, and attention. But, let’s admit it: most digital marketers forget when print makes sense and when it gets lost. This affects their ability to push a message and increase sales.

Here’s the general rule to follow: whenever there’s personal selling involved, print must be front and center. That includes anything from trade shows, conventions, point of sales, retail sales, product packaging, and marketing collateral to influence a buying decision.

But if you’re looking for a more integrated approach, digital and offset print campaigns are a great opportunity to cut through the information overload we all experience from browsing online. Sending someone a brochure after filling out a form on a landing page online, for instance, is ideal. Think about the sales cycle and consider the power printing can have on helping someone make a decision when they step away from their computer screen. Getting in front of your target audience offline is what we’re all about.

To help you do it best, we specialize in two kinds of printing: digital and offset (sheet-fed) printing.

Here are some of their characteristics: