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Rex 3 Digital and Offset Campaigns Planning in South Florida.jpg

market your business using our digital and offset printing services.

Lucky for you, your competitors are likely more invested in the online world. This is a huge opportunity for brands (like yours) to get more face time with customers offline, through all kinds of custom print formats.

But first, let's see what most brands get wrong about print campaigns. It's seems to be campaign planning and execution. 

Campaign planning is about reach, timing, and attention. But, let’s admit it: most digital marketers forget when print makes sense and when it gets lost. This affects their ability to push a message and increase sales.

Here’s the general rule to follow: whenever there’s personal selling involved, print must be front and center. That includes anything from trade shows, conventions, point of sales, retail sales, product packaging, and marketing collateral to influence a buying decision.

But if you’re looking for a more integrated approach, digital and offset print campaigns are a great opportunity to cut through the information overload we all experience from browsing online. Sending someone a brochure after filling out a form on a landing page online, for instance, is ideal. Think about the sales cycle and consider the power printing can have on helping someone make a decision when they step away from their computer screen. Getting in front of your target audience offline is what we’re all about.

To help you do it best, we specialize in two kinds of printing: digital and offset (sheet-fed) printing.

Here are some of their characteristics:

Digital Printing

Offset Printing

  • 2-sided printing in one run using Nexpress
  • Maximum sheet dimensions: 12.5” X 18.5”
  • Ideal for short runs
  • Economical printing
  • Eco-friendly paper products available
  • Quick turnaround (often times under 24 hours)
  • Ability to print variable direct mail pieces (great for personalized messaging)
  • Color matching limited to CMYK (color matching guide available upon request)
  • Digital proofs available
  • Wide-range of paper options available
  • Eco-friendly paper products available
  • Ability to print 2 color stationary for reduced cost
  • Cost-effective for larger print runs
  • Ability to print various PMS colors (great for brand management)
  • High quality CMYK printing
  • Wide-range of paper options available
  • Eco-friendly paper products available
  • PMS color matching available
  • Ability to print 2 color stationary for reduced cost
  • Ideal for thicker stocks
  • Aqueous, varnish, spot varnish, metallic colors
  • Quick to moderate turnaround (usually within 24 to 48 hours, depending on project specifications)

Let's talk! Contact Rex 3

Plan Your Campaign

Get a print or mailing quote

- Schedule print campaigns

- Budgeting for your print campaigns

- Selection of best printing format and platforms to save money

- Printing process optimization