What is the difference between digital and offset printing?
Digital Printing
- 2-sided printing in one run using Nexpress
- Maximum sheet dimensions: 12.5” X 18.5”
- Ideal for short runs
- Economical printing
- High quality CMYK printing
- Limited available paper options
- Eco-friendly paper products available
- Quick turnaround (often times under 24 hours)
- Quick estimating process
- Ability to print variable direct mail pieces (great for personalized messaging)
- Can be tied to unique marketing campaigns that can be tracked
- Color matching limited to CMYK (color matching guide available upon request)
- Great for PDF proofs
- Digital proofs available
- Satin gloss finish -for spot gloss effect, use Offset Printing
- Cost-effective for smaller print runs
- Ability to print various PMS colors (great for brand management)
- Aqueous, varnish, spot varnish, metallic colors
Offset Printing
- Cost-effective for larger print runs
- Ability to print various PMS colors (great for brand management)
- High quality CMYK printing
- Wide-range of paper options available
- Eco-friendly paper products available
- PMS color matching available
- Ability to print 2 color stationary for reduced cost
- Ideal for thicker stocks
- Aqueous, varnish, spot varnish, metallic colors
- Quick to moderate turnaround (usually within 24 to 48 hours, depending on project specifications)