Oceania Cruises is the world’s largest upper premium cruise line. The finest cuisine at sea, award-winning itineraries and outstanding value define Oceania Cruises’ five-star product and have positioned the company as the cruise line of choice for travelers seeking a truly refined and casually elegant travel experience.
Support the sales process for future cruise bookings using the following techniques: engage with website visitors prior to mailing a comprehensive brochure, drive online visitors to a personalized web landing page to capture their travel preferences, and disperse data to telemarketing support on demand for timely follow up calls to online visitors.
When a prospect visited the Oceania website to request a brochure, they were directed to a page prompting them to complete a brief mini-questionnaire.
The entire process from receiving the data to delivery to the post office occurred in a 14-hour timeframe everyday.
The program generated a 49.73% response rate, which was measured by tracking the number of prospects that visited the landing page using the personalized URL received in the direct mail piece.
Oceana Cruises indicated that Rex’s print operation lowered customer acquisition costs significantly while improving the quality of the leads generated. Thus, moving leads through the sales generation funnel faster while increasing the conversion rate for bookings.