Nickelodeon Case Study


nickelodeon

Digital printing allowed Nickelodeon to print custom magazines.


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The Client


Nickelodeon is the number-one entertainment brand for children. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and all around the world plus consumer products, online, recreation, books, magazines and feature films.

 

The Challenge


Develop custom published magazines so they are personalized, printed, and delivered as a completely automated process with little or no involvement from Nickelodeon’s product development team.

The Solution


Rex created each personalized magazine by having parents, family members, and/or friends complete an order form to capture the key information and a picture of the child, as well as the child’s favorite themes and characters. Once Rex received the order form, the information was then incorporated into the chosen story. Then, Rex printed the personalized story featuring the child. This custom print solution was delivered using a digital asset management system with print on demand and variable technologies served up and printed on a digital press.


Rex then delivered the printed magazines via the post office and reported to Nickelodeon shipping and revenue reports on a daily basis. This allowed Nickelodeon’s product development team to easily monitor the campaign on an on-going basis.

The Results


Rex’s custom magazine program delivered a completely custom solution to Nickelodeon’s product development team, requiring only a minimal amount of their involvement. Magazine orders averaged from 1,000 to 1,500 per month giving Nickelodeon a great tool to keep their brand and programs top of mind.

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Services used on this case study:

- Custom print magazines

- Digital asset management system

- Print on demand technologies