The education industry is one that’s driven on brand value. Now private and public companies compete directly for admissions, and brand marketing seems to be the biggest differentiators for prospective students and school administrators alike. This means every communication has to sell the brand identity consistently. In addition, campaigns have to be streamlined so they attract prospective students, alumni, and community partners in a way that’s engaging and adds value.
In this sector, we’ve started working with some of the most respected universities in the area deploying trigger-based direct mail campaigns that are extremely personalized with strong calls to action. Designing these campaigns requires that your printer think more like a marketer, offering print on demand solutions to help you touch your audience at the right time. Whether you’re planning an employee orientation, open house, or even a graduation ceremony, we have the experience to print these kinds of materials with integrity and trust.
As a way to lower costs, we also work to find alternative production options and materials. This means we’ll recommend a different paper or style to maximize your budget so you can do more to reach your audience. Editorial content is one of our specialties, so if you’re working on a university publication geared towards alumni, potential students, or the community, we’d love to work with you.