PURL: Personalized URL DIRECT Marketing Services

Personalized URLs (PURLs) 

Most direct mail campaigns are missing out on a key to better response rates - capturing the impulse to buy now, or sign up now. Today that happens both online. Leverage your CRM data with our PURL and variable data printing (VDP) technology. At Rex 3, we create PURLs or personalized (P) URLs that give each recipient an individual web address (URL) that holds a special offer. PURLs not only engage these highly valuable prospects with their own VIP landing pages, but also make it easier and more convenient for both the business and the customer. When each prospect arrives at the landing page by clicking his or her PURL, their contact information is pre-populated making continuing on the buying path simple and hassle-free. A few clicks and you've got a new customer or a very qualified prospect!

A personalized URL is simply a web address that incorporates the recipient’s name that personalizes the landing page for each recipient of your direct mail or email marketing campaign.

Rex 3 PURL Marketing Advantages

There are many response channels for direct mail campaigns: mail in a reply card, call a certain phone number, send an email to a particular address. The real value in using personalized URL marketing is its personal appeal that capitalizes on curiosity, and its simplicity to completing the sign-up or order once they've clicked. Rex 3 uses the premier technology for personalized URL marketing campaigns. It streamlines the entire process, automating the creation and management of a personalized URL for every direct mail recipient, as well as dynamic VIP landing pages.

PURL Marketing Works

• PURLs (personal URLs) response rates soar to 45% (Marketing Sherpa Case PURL case study.)
• PURLs personalize your message for an audience of one since 86% of consumers say personalized messages grab their attention.

Variable Data Printing example combining a customized direct mail piece with a PURL (Personalized URL)