As a Florida-based commercial printer, we do a whole lot of printing for the travel and tourism industry. We see it over and over again: Nobody wants to travel and then get lost.
Think about it.
How did you get around the last time you visited a major theme park or big city? Did you overlook the colorful brochures, pamphlets, and nifty maps designed to keep you on track? Without them, your experience would've been very different. You could have wasted time and money doing the wrong things at the wrong time.
In this blog article, we show how brochures, activity guides, and maps have improved the customer journey in the travel and tourism industry. There's a lot to learn here as a marketer even if you're in a totally different industry.